Task :
Developing a new fashion-related product or business idea. This can be clothing, shoes, accessories, jewellery, or wearable technology, with a strong focus on sustainability and innovation.The plan should be presented incorporating brand colours and images to align with the brand identity.
Consideration:
1) How can we ensure that we stand out vs. competitors?
2) How can we develop a sustainable manufacturing option?
Vision
Y/denim’s vision statement is “Providing the most stylish denim for pregnant women around the world.” Y/DENIM will provide high-quality products and services so that pregnant women can wear trendy jeans.
Mission Statement
Y/DENIM will exist to create a world without waste. Jeans are everyone’s favourite item, but they are one of the most environmentally damaging items. It requires 7,000 litres of water and has a harmful effect on the environment due to chemical materials. Y/DENIM use of recycling systems and organic cotton fabric can have a good effect on the planet. Customers can donate their jeans instead of throwing them away, and some of the profit will be donated where necessary. Y/DENIM will continue to strive to ensure that customers' consumption is for the people and environment.
USP, features & benefits
Y/DENIM’s unique selling point is offering comfortable jeans for pregnant women. The denim was reborn to suit their needs. It was created by adding convenient elements to the denim trend. Non-fade denim means it's not easy to fade. It is made of materials that compensate for the shortcomings of the original denim's fading. In addition, this material is softer and more comfortable to wear. The part that covers the belly is made for good elasticity, so it stretches to fit the size of the belly. To prevent it from slipping down as it stretches, a button was attached to the back. These details will allow customers to experience convenience. The Y/DENIM website will be available in several languages on the website. It enables worldwide delivery and gets opportunities in markets around the world, including Europe. This will help our business grow economically.
Some of Y/DENIM's proceeds will be donated to a charity for single mothers. Furthermore, we are going to donate trousers every year to prevent the waste of extra clothes. This makes it clear who our business is for, and customers can participate in good campaigns while consuming our brand. Y/DENIM's business aims to be a brand that has a good influence on the planet and customers from clothing production to purchase.